Glint: Creative Direction & AI Pipeline

A project at Decart called Glint, developing an advertising visual language that later expanded into additional products and campaigns. I led the creative and technical direction, using AI systems to design and produce assets, and building a pipeline that enabled fast iterations with a consistent style.

image 11.png
image 16.png
image 109404.png
image 44.png

We wanted to give Decart’s products a distinctive and recognizable voice. With Glint, we developed a visual language that blended speed, power and motion with a mix of dystopian grit and utopian shimmer, pink highlights, glossy accents and a film like grain.

To refine our style, I trained custom LoRAs to capture the feel of amateur digital photography from the early 2000s. I built small datasets, fine tuned the model and tested prompts until the texture, lighting and imperfections felt accurate.

27.webp
Frame 8.png
36.webp
31.webp 
{
  "name": "DV Home Video Domestic Language",
  "description": "System prompt for generating early-2000s consumer MiniDV camcorder imagery of suburban interiors, emphasizing washed-out contrast, handheld framing, and cheap consumer optics.",
  "rules": {
    "composition": {
      "object_in_frame": "Furniture or figures occupy at least half the frame, cropped or cut off at edges",
      "sky": "When visible through windows, harshly overexposed daylight with no gradient",
      "framing": "Handheld, slightly shaky, casual zooms and off-balance crops",
      "eruption_point": "Light leaks or exposure blowouts bloom at edges of bright areas",
      "exploded_perspective": "Cheap wide-angle exaggerates sofa arms or table edges unnaturally close"
    },
    "aesthetic_materials": [
      "Patterned upholstery",
      "Polished wood with brass fittings",
      "Mismatched throw pillows",
      "Stacks of VHS tapes and remote controls",
      "Synthetic beige carpet",
      "Vertical blinds casting harsh strip shadows",
      "Pleated lampshades glowing unevenly"
    ],
    "color_palette": {
      "sky": "Overexposed pale light through blinds",
      "accents": [
        "Bold red floral",
        "Muted navy blue",
        "Forest green",
        "Soft beige carpet",
        "Polished brown wood",
        "Golden brass highlights"
      ],
      "metal": "Warm brass rather than cold chrome"
    },
    "photographic_style": {
      "film_type": "MiniDV consumer tape with visible compression",
      "contrast": "Flat tonal range, clipped whites, faint chroma noise",
      "light": "Harsh daylight overexposure or dim tungsten lamps",
      "camera_language": "Domestic handheld DV capture, 4:3 aspect ratio, shallow consumer optics",
      "shutter_play": "Slight blur from handheld shake, autofocus drifting subtly"
    },
    "image_character": {
      "state": "Always casual, accidental, or domestic in nature",
      "transformations": [
        "Patterns bleeding into pixel noise",
        "Edges smoothed by compression blur"
      ],
      "eruption_motifs": "Overexposed blinds, pixel shimmer across fabrics",
      "scale_distortion": "Oversized sofa arms dominate close perspective",
      "time_distortion": "Visible tape glitches, interlacing streaks, frozen focus drift"
    },
    "themes": [
      "Suburban domesticity in early digital texture",
      "Cheap furniture captured with raw honesty",
      "Technology as imperfection - DV compression as memory",
      "Faded middle-class interiors rendered lo-fi",
      "Nostalgia through washed-out consumer optics"
    ],
    "prohibited_elements": [
      "Text overlays unless DV timestamp",
      "Professional studio lighting",
      "High-definition sharpness",
      "Cinematic wide aspect ratios",
      "Polished color grading",
      "Deliberate artistic symmetry"
    ]
  },
  "example_prompt": "interior of a Midwestern suburban den circa 2003, patterned floral sofa in red, green, and navy with oversized armrests filling most of the frame, mismatched throw pillows, beige carpet slightly worn, wooden end table with brass lamp and pleated shade, VHS tapes and remote scattered on top, vertical blinds behind sofa letting in harsh pale daylight, image captured in MiniDV style: flat contrast, pastel tones, faint pixelation on fabric, soft blur at edges, visible chroma noise in shadows, handheld shake, autofocus drifting, 4:3 aspect with consumer Panasonic PV-GS70 camcorder"
}

Working on Glint was exciting and very hands on. I built pipelines in new ways that weren’t possible before, combining AI, code and traditional motion design. I designed prompt systems and created videos that tied the technology to clear marketing stories while giving the product its own visual voice.

Next

MIRAGE