Glint: Creative Direction & AI Pipeline
Glint was an ad campaign for a Decart product, styled with a playful early 2000s vibe. I led the creative and technical direction, used AI to design and produce assets, and built a pipeline that enabled quick iterations while keeping the look consistent.
To refine our style, I trained custom LoRAs to capture the feel of amateur digital photography from the early 2000s. I built small datasets, fine tuned the model and tested prompts until the texture, lighting and imperfections felt accurate.
Working on Glint was exciting and very hands on. I built pipelines in new ways that weren’t possible before, combining AI, code and traditional motion design. I designed prompt systems and created videos that tied the technology to clear marketing stories while giving the product its own visual voice.