AI Creative & Motion Design: "Love to Use" Global Campaign 2024
A global brand campaign for monday.com built around the message: The first work platform you’ll love to use.
At its core stood a surreal yet charming idea, singing llamas bringing joy and color into the everyday office.
I led the creative use of AI, shaping the llamas’ look and feel and guiding the aesthetic direction with the team. I used AI for visual exploration, style development, and concept refinement, collaborating with VFX and design partners to push AI as a true creative partner in advertising.
The campaign rolled out globally across TV, digital, and OOH, spreading an unconventional message: that work tools can be something you actually love to use, even with llamas singing about it.
